Tuesday, May 5, 2009

Theater Grottesco: New Models, New Language

Unbelievably, we have reached the midway point for some of the current Aha! projects. John Flax from Theater Grottesco was kind enough to reflect on the Aha! process so far. Here, he discusses the challenges of learning a “business language” to complete their Do It! project.
Theater Grottesco is used to working with complex multi-dimensional structures in the creation of its artistic projects. But legal terms like “qualified investors”, “securities”, “merit review”, and “wealth transfer” have never been mentioned by creative artists. At this stage, our A-ha! Project has been both a positive anomaly and a burden in much the same way that learning a new language is difficult. Once the language is learned, however, the transformation can begin.

Soon, artistic and administrative staff will join board members in presenting a creative and sophisticated business model to Santa Fe’s leaders of commerce and philanthropy. We anticipate increased awareness and respect for our organization and our art, along with the necessary funds to create a state-of-the-art intimate performance venue which will add another layer of understanding and commitment to Grottesco and to smaller performing arts organizations everywhere, as we create a national model that will hopefully we duplicated and developed by others.

Up next on the Aha! Blog from Theater Grottesco: decoding some really complicated SEC legalese!

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