Tuesday, November 23, 2010

Back from the road

Well I just got back from the first ever Dad's Garage Euro Tour. The show, Kill The Dog, was running simultaneously in Atlanta and on the road. It was a wonderfully successful tour (you always know it was a good outing when you can gather up a handful of invitations to more festivals for next year) and it got me thinking about our online project.

Kill the Dog

Whenever we tour it's like we get this brief window of opportunity to connect with other artists and companies and audiences, and then it's over. The room for deepening those relationships is narrow. Our online presence should be seen not only as a tool for cultivating our own audiences at home, or recognition of our company nationally, but also as a means of maintaining a connection with all of the wonderful folks we meet on the road.

I'm not sure exactly how we can make sure that our online content is getting seen by these people, that's something to keep musing on. But it struck me that we now have a way of exposing our international colleagues to a much larger slice of our work and that interaction should only lead to stronger relationships.

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