While building strategy for our online video push something glaring has occurred to me: it's way easier to attract partners for a project when you've already got something to show off.
Me: Hey man, we're launching a really exciting project that'll see us produce and upload dozens of videos over the next 18 months. Wanna talk about how you can be a part of this?
Random suit: (no response)
Me: Hey man, we're launching a really exciting project online and we'd love to have you involved. Wanna see some examples of what we've done so far?
Random suit: Let's take a look.
In the end I guess what I'm saying is that prototyping is an important phase in the development of any new project, not just because it's a time to work out the kinks before the actual launch, but because it can provide materials necessary for attracting the right kind of partners. I mean, to be perfectly honest, I don't know that I'd want to work with someone who would jump onboard without seeing the goods.
It'd be like jumping in the sack with someone who you've only ever talked on the phone with. Not a good idea if you take your love life seriously at all. Which is why I'm posting a naked picture of myself below. Have sexy holidays everyone!